Naming and brand platform for Nubank’s new customer segment.
A Branding & Naming project made by KOTO NYC for Nubank, the most admired bank in Brazil. I was invited to lead the Naming creation, verbal identity and brand platform: tone of voice, narrative and manifesto, message architecture, taglines and launch communications, alongside KOTO’s designers and brand architects in New York.
- CLIENT
- NUBANK
- ROLE
- CREATIVE DIRECTOR & BRANDING STRATEGIST (CONSULTANT)
- YEAR
- 2026