TRABALHOS · 1 FILME

NUBANK

Name: Nubank Croma
Uploaded: 2026-01-01
Duration: 30 s
Channel: Francisco Alencar
Description: A Branding & Naming project made by KOTO NYC for Nubank, the most admired bank in Brazil. I was invited to lead the Naming creation, verbal identity and brand platform: tone of voice, narrative and manifesto, message architecture, taglines and launch communications, alongside KOTO’s designers and brand architects in New York.

Naming, narrativa e estratégia de marca do Croma, criados do zero com a KOTO NYC.

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